The Corporate Battle Over the Cable News Network Shows The Extent to Which Flawed US Media Now Is.

On Thursday evening, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.

While CNN is certainly not a impeccable news source, her words seemed accurate to many. It is one of the broadcasters where there exists reality-based and mostly dependable reporting – especially during fast-moving events like the one unfolding near a New Hampshire storage facility.

A Precarious Situation During a Business Tug-of-War

However the news network, now 45 years old, finds itself in a precarious state as two huge media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of mergers and acquisitions, not as a question of what benefits the information-seeking public.

“This is yet another example of the fundamental flaws with origins in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.

“It gets presented as a corporate drama with key players as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard said.

The Additional Element: Political Influence

The CNN scenario is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” adversary.

Remember the chants of “CNN sucks!” at his rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

An Outcome of Further Uncertainty

Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a welcome development to many at the network, but it’s hardly a safe harbor. That structure could position CNN for yet another acquisition. The cycle continues.

If you ask Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should prohibit both deals.

“Both acquisition attempts would be bad for the country, and both should be opposed by the government,” Wu stated.

The Fundamental Problem and a Potential Solution

Whatever happens in this situation, the larger issue endures.

“Our current system is a highly anti-democratic system, but we must resist learned helplessness,” Pickard noted. Government actions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can fix it.

Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is highly improbable now, but that is not to say it will not happen in the future.

Initiatives that bolster independent news organizations, reinforce local journalism, finance public media, and prevent the concentration of media power in a handful of hands are achievable – they are essential for a functioning democracy.

When it comes to media ownership, size does not equal quality. And news organizations such as CNN shouldn’t be pieces in the most recent corporate chess match.

Daniel Gillespie
Daniel Gillespie

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.